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4 low and no-cost options for real estate PR

A man with a dossier stands next to a woman with folded arms as a man fishes with cash as hist bait while he sits on top of a gray house with a red door. Mail, messages, likes, and paper airplanes circle the house, which is flanked by green, cone-shaped shrubs

Are you looking for ways to make your marketing budget stretch? In virtually any market, you can fall back on these affordable avenues of real estate PR to help your target audience learn about all what you and your business have to offer.

1. Specialize in a subniche

Have you noticed a rise in a special type of client or listing? Share information on local market trends like the following to take that knowledge ­– and your business – one step further.

  • Clients in a certain stage of life (empty nesters, clients who are expecting, etc.)
  • Transplants from a particular state or metropolitan area
  • Bilingual professionals in real estate
  • Character homes
  • Smart homes 

2. Make appearances on local podcasts, news, and radio shows

Are you looking for ways to tell your story to well-known platforms in your community? Reach out to area media hosts for a spot on their show.

Whether they’re looking to focus on real estate success stories, beloved small businesses, or people who are doing big things in your city, local radio shows, podcasts, and news outlets often seek to alert neighborhood residents to more of the resources that exist in your community. Who knows – you may even become a regular guest!

Pro Tip: For major media outlets, you can pitch a story to the platform HARO (Help A Reporter Out).

3. Feature attractions close to your listings

Many listings mention an art or restaurant district nearby, but clients may not have time to research all the benefits of the neighborhood.

Visit the following venue types (even live!) for walk-throughs or tours with area business owners, making these destinations even more of a selling point for potential buyers.

  • Farmers markets and annual street fairs
  • Major parks, trails, and other nature destinations
  • Venues for local cultural communities
  • Sports teams and arenas
  • Restaurants offering unique experiences or cuisine
  • Shops for niche hobbies (crochet, trains)

Highlighting your listing’s nearby Italian bakery or state-of-the-art gym can prompt buyers to call you and view you as someone who knows and loves the community.

Pro Tip: Add this info as an Instagram highlight and/or a tab on your webpage so past and future clients can bookmark and share your content for the best recommendations!

4. Speak at an area “Career Day”

Whether you’re presenting to adolescents, nontraditional students, or people changing their careers, sharing what you love about your profession can help inspire the next generation of real estate professionals. It also helps keep you top of mind when they know someone who’s looking to buy or sell.

As your business continues to grow, these talks may also be where you find motivated professionals to add to your real estate team.

What are your favorite methods for getting the word out about your real estate business? Comment on our LinkedIn page!