How Home Warranties Help Real Estate Agents Build Trust, Win Listings, and Add Value
It’s no secret that the real estate market is in a transition.
Inventory is tight. Rates remain volatile. Buyers are cautious, and sellers are hesitant. In this kind of environment, real estate agents need to leverage every advantage to build trust with their clients, win listings, and prevent deals from falling through.
That’s where America’s Preferred Home Warranty (APHW) comes in.
An APHW home warranty does more than provide coverage for home systems and appliances. It can help agents grow their business, build their reputation, and provide homeowners with something that’s hard to come by today: peace of mind.
Why Home Warranties Matter More in 2025
Let’s face it: Today’s buyers are more nervous than ever. J.P. Morgan reported that “the U.S. housing market is likely to remain largely frozen through 2025,” adding that while some growth is expected, it will be at a “very subdued pace of 3% or less.”
High prices and mortgage rates are forcing homebuyers to stretch budgets. And when they move into a home, the last thing they want is an unexpected repair bill for a broken HVAC or water heater.
On the flip side, sellers are dealing with longer days on the market and buyer negotiations that often include repair concessions.
In both cases, an APHW home warranty can be the difference between a deal and a dead end. And that’s exactly where agents can step up and lead—with real solutions.
How America’s Preferred Home Warranty Adds Value for Agents
An APHW home warranty doesn’t just give your clients coverage. It also gives them options. Unlike many home warranty providers, APHW lets homeowners choose their own licensed contractor.
Homeowners can feel confident knowing that they won’t have to wait for an assigned technician. Additionally, the agent will look like the hero, who delivered a flexible, client-first solution.
That freedom builds trust.
It Helps You Win More Listings
In today’s market, sellers want agents who bring more than just yard signs and open houses. When you offer an APHW home warranty, you’re immediately adding real, marketable value.
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It shows buyers the home is covered, reducing perceived risk. That also means fewer objections, faster offers, and, ultimately, smoother closings.
The best part?
It can make your listings stand out in a crowded Multiple Listing Service (MLS).
It Shields Your Reputation After Closing
Every agent knows the pain of a post-sale call: “Something just broke. What do I do?”
When you’ve set up your client with a home warranty through APHW, they can schedule a call with our Homeowner Concierge service, where they will be assigned a unique concierge specialist to walk them through all they need to know about their warranty.
Additionally, our specialists will continue to stay in contact with the homeowner throughout the first year of their home warranty, to ensure that everything is going smoothly.
This means agents no longer have to worry about post-sale questions when unexpected breakdowns occur. We’ll be there to take care of it!
This allows the agent to stay above the stress and build the relationship. APHW handles the questions and repairs; the homeowner gets the help they need and deserve; and the agent receives the credit for being proactive and professional.
Real Estate Is Built on Referrals. APHW Helps You Earn More of Them.
When you add real value, people remember.
And when you go the extra mile to care for their biggest investment, they tell their friends, family, and neighbors about it.
That’s the power of pairing your real estate expertise with a reliable home warranty partner such as APHW. You don’t just close deals. You build a long-term, referral-driven business.
Peace of Mind for Homeowners. A Power Play for Agents.
An APHW home warranty isn’t just a coverage policy. It’s a long-term strategy.
One that:
- Builds buyer confidence
- Reduces seller concessions
- Keeps closings on track
- Protects your professional reputation
- Adds real-world value in every transaction
And in a market where deals can fall apart over the smallest repair concern, that kind of protection is a must.
Why Real Estate Agents Choose APHW
Here’s what sets APHW apart:
- Client chooses their own licensed contractor
- Easy 3-step claims process and 24/7 service
- Custom coverage options for buyers and sellers
- Marketing support for real estate agents
In other words, you’re not just handing off your client to a random provider. You're partnering with a company that supports your brand and keeps your clients happy long after the sale.
The Bottom Line: Stand Out. Add Value. Grow Your Business.
In a changing market, agents who adapt will thrive.
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Adding an APHW home warranty to your toolkit can help you:
- Win more listings
- Close more deals
- Reduce risk
- Earn more referrals
- Build a reputation as a client-first agent
If you’re serious about standing out in your market and delivering more value at every stage of the transaction, it’s time to start making APHW part of your process.
Let’s Recap the Real Benefits of Home Warranties for Real Estate Agents:
Benefit | How It Helps Your Business |
|---|---|
| Removes objections, shortens time on market |
| Builds long-term loyalty & repeat business |
| Prevents post-sale problems from falling on you |
| Clients choose contractors they trust |
| Adds value to listings, makes you stand out |
Ready to Grow with America’s Preferred Home Warranty?
You're not just closing deals. You're building your business.
Let APHW help you build it stronger.
Click HERE to learn more about how APHW can help you accomplish your business goals in 2025!
