As a real estate agent, your success relies on attracting potential buyers and ensuring that your listings stand out in a competitive market.

In today’s fast-paced real estate landscape, buyers are looking for more than just a house. They are looking for lasting support, and peace of mind. That’s where America’s Preferred Home Warranty can help! 

 

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By offering a home warranty to your clients, you can enhance the appeal of your listings, reduce potential deal-breakers, and, ultimately, grow your business through referrals.

Below is a list of ways we can work together to make your listings more attractive, and, as a result, elevate your real estate game.

1. Increase Buyer Confidence with a Home Warranty

Home buyers often hesitate due to the fear of unexpected repair costs, especially with major home systems and appliances, such as HVAC units, plumbing, or refrigerators. 

At the end of the day, when someone moves into a home, they are inheriting used home systems and appliances, and, even though they are working when they move in, there is no telling how long they will continue to work without breaking down.

By offering a home warranty, you can help ease these concerns. A home warranty offers buyers the confidence that they will have financial support and peace of mind, should an unexpected breakdown occur.

In fact, data shows that homes listed with a home warranty can sell 1%-3% faster than those without, and, on average, homes sell for $2,300 more when they come with a home warranty.

2. Create a Competitive Edge for Your Listings

In a competitive market, it’s important to provide additional incentives that help differentiate your listings from the rest.

Home warranties give sellers an edge over similar properties, as buyers are more likely to be attracted to homes that provide additional support.

By advertising a home with a home warranty, you position yourself as a professional, who is attentive to both the buyer’s and seller’s needs. 

It’s an easy way to show how your listings are more than just a house. Rather, they are a smart investment with long-term security.

3. Support Sellers When Unexpected Costs Occur

Sellers tend to want to close quickly, with minimal hassle. A home warranty can offer them support against repair costs that might arise while the property is on the market. 

This ensures that, if anything breaks down, the cost doesn’t fall on the seller, which can prevent negotiations from stalling or deals falling through.

By offering a home warranty, you can alleviate some of the financial pressures for your clients, helping them feel more confident about selling their home and allowing for a smoother transaction.

4. Strengthen Your Reputation as a Trusted Advisor

Real estate isn’t just about buying and selling properties. It’s also about building long-term relationships with your clients. 

When you partner with APHW, you’re offering your clients a solution that goes beyond the sale, positioning you as a trusted advisor. 

Clients appreciate agents who offer added value and have their best interests in mind.

While a home warranty is a selling tool, it’s also a way to show your clients that you’re committed to their satisfaction long after the sale. 

5. Grow Your Business Through Referrals and Repeat Clients

By offering a home warranty as part of your listings, you can increase your chances of receiving referrals and repeat business. 

Buyers who experience the peace of mind that a home warranty provides are more likely to recommend you to their friends and family. 

Sellers who appreciate the support a warranty provides will also be more likely to return to you for future transactions.

Happy clients are your best advertising, and a home warranty could be the key to building a network of loyal customers who turn to you for all their real estate needs.

6. Use Home Warranties in Your Marketing Strategy

As you market your listings, be sure to emphasize the home warranty in your promotional materials. This can include your online listings, email campaigns, brochures, and open house events. 

By highlighting the warranty, you can attract more interest and generate more showings.

Incorporating home warranties into your marketing strategy not only makes your listings more attractive, but it also helps to position you as an agent who goes the extra mile for their clients.

7. Enjoy Simplified, Flexible Plans with APHW

APHW offers comprehensive, flexible home warranty plans that cover essential home systems and appliances. 

We’re here to work with you and your clients, providing peace of mind through reliable, hassle-free service.

With a focus on customer satisfaction and a wide range of coverage options, we ensure that your clients receive the support they deserve. With APHW, offering a home warranty is simple, and the benefits are clear.

See our Real Estate Professionals page for more details about how we can help you and your business!