What if reading a contract was easy?

What if the company highlighted everything important, repeated key points, and made the claims process simple to find?

That’s exactly how we do things at America’s Preferred Home Warranty (APHW).

How It Started

Our original contract? Just a standard carbon-copy stack—simple and functional. But in 2013, that began to change.

When Marketing Director Jeff Fett (then a graphic designer) joined the team, he saw an opportunity for improvement during a ride-along with an Area Sales Manager near Detroit.

“I watched a real estate agent grab our warranty off a shelf and plop it down in front of their client like a dead fish,” Jeff recalled. “You could tell they didn’t want to explain it. And the homeowner, already drained from signing a pile of legal documents, looked overwhelmed—another document?”

That moment stuck with Jeff. He realized our contract had to be more than functional—it had to be inviting.

A New Direction

“Usually, when someone pulls out their home warranty, it’s during a crisis,” Jeff explained.
“I wanted it to be user-friendly. The claims process needed to be easy to find. And families needed to know that they’re our top priority.”

So, the contract got a total makeover—transforming from a carbon copy into a colorful, bound brochure, designed with families in mind. The new cover? It features people, not just property. Because at APHW, you come first.

Where to Look in the Warranty

Recently, our warranty brochure received an update—with new coverages and a streamlined layout based on feedback from homeowners and agents. Here’s what you’ll find inside:

  • Acceptance/Invoice Page – Right behind the cover to confirm your selections
  • Plans & Pricing – Located early for quick access
  • What Is Covered – Clearly explains what is and isn’t included in each plan
  • Terms & Conditions – Just 2½ pages long, plus a section with state-specific information relevant only to your location
  • How to Start a Claim – Printed on the back of the brochure for easy reference

Trouble Reading Small Print?

We’ve got you covered with two easy options:

  • Request a PDF version of the brochure to zoom in on details
  • Visit us online for larger text versions of Basic Coverage Details and Terms & Conditions

But Wait—There’s More

Our redesigned, easy-to-read warranty is just one reason homeowners feel secure with APHW. In fact, Better Business Bureau Executive Board Member Dr. Anita Hicks highlighted it while presenting us with a Torch Award for Ethics.

“We’re here to support homeowners,” Jeff said. “Whether it’s helping maintain systems and appliances or stepping in when something goes wrong—APHW is here to help.”

Click HERE to get a quote today!