Looking to sell more homes in 2025? With rising inventory and affordability concerns, buyers are cautious. Offering an APHW home warranty can help real estate agents close deals faster, attract more buyers, and increase sales by reducing financial hesitation.

To stay competitive, real estate agents must find a way to add value that reassures buyers and streamlines the sales process. America’s Preferred Home Warranty can be a game-changer in this environment, helping agents close deals faster and instill confidence in their clients.

Reduce Buyer Hesitation with an APHW Home Warranty

Buyers in 2025 worry about unexpected home repair costs. An APHW home warranty gives them financial piece of mind, helping them feel more at ease in their purchase.

 

Frustrated couple rejecting a contract during a negotiation.

 

The average life expectancy of nine critical home systems and appliances is 13 years. And the likelihood of failure of one of these systems in any given year is 68%, according to Home Repair and Remodel, Marshall & Swift L.P.

How It Helps Agents:

  • Makes a home more appealing by reducing the perceived risk of costly repairs.
  • Provides a selling point for older homes, where buyers might worry about system and appliance failures.
  • Helps hesitant buyers feel more secure in their purchase, potentially reducing negotiation roadblocks.

Helping Homes Stand Out in a Competitive Market

There’s more housing inventory available in 2025, meaning buyers have more options. However, this also means that sellers need to differentiate their properties to stand out from the competition. Offering an APHW home warranty can be a pivotal incentive that can give listings a competitive edge.

How It Helps Agents:

  • Makes a home more attractive compared to similar listings that don’t offer a home warranty.
  • Encourages faster sales, as buyers are more likely to choose a home that includes a warranty over one that does not.
  • Increases buyer trust, which can lead to smoother transactions and fewer delays.

Protect Your Reputation and Reduce Post-Sale Issues

Nothing hurts an agent’s reputation more than an unhappy client who faces unexpected repairs shortly after closing. When an APHW home warranty is included in the transaction, buyers have a trusted solution for tackling those unexpected repairs.

Additionally, APHW’s ListSecure® program is specially designed to protect your clients and increase your business by driving sellers to you and away from your competition. When your listing clients put an APHW home warranty on the home at the time of listing and transfers that home warranty to a buyer during closing, ListSecure® provides the seller with two years of coverage toward their attorney fees from defending a post-sale action involving the residential property sold.

How It Helps Agents:

  • Reduces post-sale complaints helping you build stronger client relationships and secure more referrals.
  • Minimizes potential legal disputes, as buyers have warranty coverage instead of seeking repairs from the seller.
  • Builds trust and strengthens an agent’s reputation as someone who genuinely looks out for their clients.

Make First-Time Homebuyers Feel More Confident

First-time homebuyers make up a significant part of the market in 2025, and they often worry about the hidden costs of homeownership. An APHW home warranty reassures them that they will have help facing repairs, even they arise right after they move in.

 

Smiling couple holding a sign that says 'Our First Home' while moving in.

 

How It Helps Agents:

  • Makes first-time buyers feel more comfortable moving forward with a purchase.
  • Provides an added sense of security, especially for buyers unfamiliar with home maintenance.
  • Can serve as an effective marketing tool when working with first-time homebuyer clients.

Build Stronger Agent-Seller Relationships with APHW

For sellers, offering a home warranty isn’t just about attracting buyers. It also provides them a layer of security during the listing period. If a major system or home appliance breaks down while the home is on the market, a seller’s coverage plan from APHW can help repair costs before closing.

As a real estate agent, your reputation is built on trust, reliability, and the ability to help clients navigate through one of the biggest investments of their lives. Offering an APHW home warranty as part of your value proposition reassures homebuyers that they will have help if unexpected repair costs pop up after closing. 

Not only does this aid in reducing post-sale headaches, but it also shows your commitment to their long-term satisfaction. A home warranty can help position you as an agent who truly cares about your clients—long after the deal is done. Not to mention, it can increase your commissions!

How It Helps Agents:

  • Keeps deals from falling through due to last-minute repair expenses.
  • Shows sellers that their agent is proactively invested in them.
  • Encourages word-of-mouth referrals from satisfied sellers who appreciate the added service.

Final Thoughts

In 2025’s evolving real estate market, success comes down to offering value, reducing buyer hesitation, and making the transaction process as smooth as possible. By incorporating APHW home warranties into your sales strategy, as a real estate agent you can close more deals, differentiate your listings, and build stronger client relationships—ultimately leading to more referrals and repeat business.

Want to give your listings an edge in 2025? Partner with APHW and show buyers and sellers why a home warranty is a must-have!