Real estate isn’t just about closing deals. It’s about earning trust, building relationships, and creating repeat business. Agents who understand this do much more than chase sales. They create loyalty.

One of the most overlooked strategies to help do that is a great relationship with the right home warranty company.

A home warranty is more than a safety net for buyers and sellers. It’s a real estate selling point that helps you stand out, reduce post-sale risk, and strengthen your reputation. When you partner with America’s Preferred Home Warranty (APHW), it becomes a strategic advantage.

Whether you’re looking to win more listings, build client trust, or protect your business from costly after-sale headaches, APHW helps you stay ahead of the game.

As you begin your business planning for 2026, it’s time to think about more than just marketing budgets or lead funnels. Think strategically about how APHW can help you add value to every deal and help keep that value working for you long after closing.

Why Agents Should Pay Attention to Home Warranties

Here’s what you may not know: 68% of homebuyers will experience a major system or appliance failure within the first year. That could be a broken water heater, a dead AC unit, or a faulty dishwasher.

Most of these failures happen within 90 days of moving in, when emotions are high and budgets are tight.

Yet, over 80% of homes close without a home warranty. That means when something breaks, the buyer is left to deal with it alone. And when they don’t know who to call, they usually reach out to the person who sold them the house: you.

That puts your reputation—and future referrals—on the line.

Home Warranties Are More Than Coverage. They're a Strategy.

Too often, agents see a home warranty as an optional add-on. But those who understand the real benefits know it’s a relationship-building tool, a reputation protector, and a way to grow your business.

With APHW, home warranties become part of your brand. A sign that you care about your clients beyond the transaction.

Let’s break it down.

1. Sell More Homes by Being the Agent Clients Remember

When things go wrong, clients remember who helped and who didn’t. With a home warranty, you’re the hero, not the scapegoat.

APHW takes the homeowner’s call, arranges the service, and helps handle the claim. That’s time and energy you don’t have to spend, not to mention stress your clients don’t have to feel.

Buyers feel supported. Sellers feel protected. And APHW helps you get recognized as the professional who pulled it all together.

That’s how you turn one sale into a long-term relationship and generate more referrals down the road.

2. Win More Listings with Listing-Stage Coverage

Getting the listing is half the battle. To win it, you need tools that separate you from the competition.

APHW’s ListSecure® program (not available in Utah) does exactly that.

 

A graphic of ListSecure, one of APHW's key differentials for real estate agents who are trying to sell more homes.

 

It gives your sellers home warranty coverage during the listing period, at no upfront cost. This not only covers the property while it's on the market, but it also gives potential buyers added peace of mind.

And it gives you a serious advantage in listing presentations. You can walk in with more than a Comparative Market Analysis (CMA). You can walk in with a real value add.

ListSecure® is designed to help agents gain more listings, sell homes faster, and stand out from competitors who don’t offer anything similar.

3. Minimize Legal Exposure with ClientSecure®

Sometimes, things go wrong after closing, and fingers get pointed.

Even if you’ve done everything right, a system failure or dispute can lead to legal action. It’s rare, but it happens. And when it does, it’s expensive.

APHW’s ClientSecure® program provides financial support for legal defense in qualifying claims, up to one year after closing.

This isn’t just protection for your client. It’s protection for you. It gives agents peace of mind knowing they’re backed by a company that understands the risks involved in every sale.

In a litigious world, that kind of support matters.

4. Enhance Your Reputation with White-Glove Support

After the sale, many clients feel abandoned. The agent is off to the next deal, and the homeowner is left to navigate repairs, bills, and warranties alone.

APHW changes that.

Every client gets a dedicated Concierge Specialist, a real person who guides them through coverage, answers questions, and supports them throughout the year.

That creates a five-star experience that clients don’t forget.

And since the warranty is tied to their home, they’ll remember your name every time it helps them save money or avoid a headache.

This is where agent benefits from home warranty coverage truly shine, because it keeps you in your client’s good graces long after the keys are handed over.

5. Leverage Your Time by Letting Us Handle the Calls

You didn’t become a real estate agent to troubleshoot HVAC systems or help clients find a plumber.

When you partner with APHW, we take those calls, 24/7/365. We manage the claims requests and give your homeowner the freedom to choose their own contractor. 

 

An APHW customer service representative sharing the advantages of having an APHW home warranty.

 

Meanwhile, you get to focus on what you do best: selling homes, building your pipeline, and scaling your business.

Better yet, every agent has access to an APHW Area Sales Manager, who is there to offer continual support. They’re part of your team, ready to help you, your clients, and your business grow.

Home Warranty for Agents: A Smarter Business Move for 2026

As you plan your goals for 2026, don’t just focus on how many homes you want to sell. Focus on how many relationships you want to build and keep throughout the year. 

The agents who rise to the top are the ones who understand that service doesn’t stop at closing. They offer more. They protect their clients. They play the long game.

And they choose the right partners to help them do it.

Why APHW?

Not all warranty companies are created equal. Here’s what sets APHW apart:

  • Client-first service model
  • Custom coverage plans tailored to real needs
  • Tools like ListSecure® and ClientSecure® to protect your business
  • True support for both agents and clients—before and after the sale
  • Trusted by real estate pros across the country

Final Thoughts

A home warranty isn’t just a backup plan. It’s a business tool.

It helps you sell smarter, close stronger, and build loyalty that lasts well beyond the sale. And in a competitive market, that’s the edge you need.

So, as you set your goals for 2026, ask yourself: Are you offering enough to earn their trust, and keep it?

If not, we’re ready to help.