Many clients move during the summer, but for some, sudden life changes or opportunities cause them to sell during the holidays. The holiday real estate market can favor buyers, but you can help your clients maximize a move during sweater weather by using our S.A.L.E checklist below.
S: Staged home for the holidays
Now is a great time to help potential buyers easily envision celebrating in your client’s home. To appeal to more people, incorporate general symbols of the holiday into your staged home designs, such as:
- Evergreen garlands
- The ever-popular fresh desserts
A: Appeal to the most motivated buyers
Many buyers who move during the holidays want to be settled before year’s end. Reach out to resources they use. If you’re looking to find motivated buyers now, hold an information session for those seeking available housing in your area.
L: Let winter open houses run longer
More people take time off at the end of the year, making it a great time to hold an extended open house and draw more visitors. Hold a simultaneous in-person and virtual open house so those from outside the area can participate. Your clients can even check off two things at once by using that time to do some holiday shopping!
E: Examine the property for winter home safety
No one wants a potential buyer to suffer a slip and fall injury at a showing. If you get snow, have a plan in place to keep walkways shoveled and salted. Offer shoe covers at the door to avoid the mess of shoe prints throughout the house.
For more information on how we can help you stand out in today’s market, visit our real estate agent welcome guide or call 800.583.8157 today.